Nwakuba Ezinne, the founder of Negs Empire (Negs Honey) a National Award winning honey brand, grew up watching her mother sell honey. Her early exposure to the honey business allowed her to make a key observation – everyone wanted honey but most could not afford it.
Honey seasonality has caused it low production output, and there low network of beekeepers.
Her mother’s customers often requested that she sold a quarter or half of what was originally meant to be a full bottle and they are always asking for jara (meaning Extra) after buying half bottle these reduces my mums expected sales, as one would imagine, this wasn’t a financially sustainable business model for her mother, so she was out of business
Ezinne thought about this and had an “ah ha!” moment. She asked herself “What if there was a honey product that was packaged in a quantity that would not only satisfy consumers but would also be widely affordable and available non-seasonal?” This was the birth of Honey Empire.
Negs Empire – sells pure unadulterated honey that is packaged in sachets and bottles. This way, the company is able to cater to everyone’s honey needs including those that would not regularly have been able to afford bottle honey.
Thanks to Negs Empire, now with as low as 100 Naira, you can get 20ml of Honey.
Negs Empire was founded in 2019 but commenced operation in 2020 during Covid-19 pandemic as the demand for honey became so high and the market got highly saturated with adulterated honey which is very harmful to the people.
We started operations by connecting the beekeepers in localities to the users as there was restrictions in movement during the Covid-19 pandemic
Negs empire became a reliable source for pure honey connecting small-holders beekeepers in localities with honey buyers.
Today, we are dedicated to the production of extraordinary high-valued Nigerian honey and passionate in our pursuit of building a large network of beekeepers.
We believe, it is this dedication to nature that creates the distinctive range of NEGS honey we are known for today. From the heart of Nigerian healing floral for all to enjoy.